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Attribution Mastery
Attribution
Intro (1:17)
What Is Attribution? (7:18)
Changes With iOS14 (16:43)
Attribution Windows (2:21)
Delayed Attribution (8:30)
Advanced Attribution
[Advanced Attribution] Standard vs. Custom Conversions (2:51)
[Advanced Attribution] Modeling Conversions (8:07)
[Advanced Attribution] Attribution Gaps (5:11)
[Advanced Attribution] Unwritten Delayed Attribution (2:27)
Implementation
Implementation (2:20)
Traps
[Traps] Only Looking At Facebook Traffic (5:54)
[Traps] Using The Ads Manager (1:38)
[Traps] Not Reconciling Pixels (1:20)
[Traps] 1DC Higher Than 7DC (2:05)
[Traps] Attribution For Long Sales Cycles (0:59)
[Traps] Attribution For Short Sales Cycles (0:55)
[Traps] No Attribution Window Specific Targets (1:45)
[Traps] Not Monitoring Volatility In Windows (1:27)
[Traps] 1DC Higher Than 7DC
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